Virginia among 33 states securing settlement from JUUL 

Virginia Attorney General Jason Miyares announced recently that Virginia has joined a bipartisan coalition of 33 states in securing a $434.9 million settlement from JUUL Labs, widely recognized as the leading e-cigarette manufacturer, resolving allegations of nationwide efforts to lure America’s youth into using “vaping” products.

The settlement resolves claims that since 2015, JUUL used social media marketing campaigns, easily concealable e-cigarette designs, youth-friendly flavors, and other means to addict a new generation of Americans to nicotine.

Under the terms of the settlement, JUUL is required to pay Virginia at least $16.8 million, with a first payment of $1.58 million to be paid after the settlement is approved in court.  The settlement prohibits JUUL from engaging in a variety of misleading, youth-focused marketing tactics, including marketing to youth, funding education programs, depicting persons under age 35 in any marketing, using cartoon advertisements, selling flavors not approved by FDA, allowing access to websites without age verification on the landing page, advertising in outlets unless 85 percent of the audience is adult, and using paid influencers.