University of Richmond sponsoring car in Saturday's NASCAR race at Richmond
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NASCAR will return to Henrico County this weekend, and one car will bear a familiar logo.
The University of Richmond will serve as the primary sponsor for the No. 00 Chevrolet Camaro VL1 driven by Landon Cassill for StarCom Racing in Saturday night's Federated Auto Parts 400, a Monster Energy NASCAR Cup Series race. The race will begin at 7:30 p.m.
A replica car and Cassill will make a pit stop on the UR campus Sept. 19. The car will be on display from 9 a.m. to 6 p.m. on The Forum, a central hub on campus. Cassill will be on site from 3 p.m. to 5 p.m. to meet the campus community.
“I am looking forward to partnering with the University of Richmond this weekend and am excited to be able to represent the Spiders on the track,” said Cassill. “Spiders are driven creatures, so I’m hoping that will give me an extra edge.”
Cassill is in his second season with StarCom Racing.
The opportunity to include UR branding on this car was made possible by of Superior Essex, a business partner and provider of telecommunications and datacom infrastructure products to the university, according to university officials. The car wrap was designed by Chad Devers, the school's senior web designer and front end developer.
“This project was outside of my usual design opportunities and was really fun to work on,” said Devers. “I did a lot of research on how best to showcase the UR brand on a national stage like Richmond Raceway, and it will be fun to watch our car compete for the checkered flag.”
The race will be broadcast on the NBC Sports Network and the NBC Sports App.
