Sustainability-focused discount store opening in Henrico Oct. 1 

, a locally-owned and sustainability-focused discount goods store, will host the grand opening of its flagship Richmond location Oct. 1 in the Merchants Walk Shopping Center.

Smalls sells household goods, collectibles, tools, sporting goods, pet supplies, toys, and electronics for $20 or less. Smalls sources its inventory on the secondary market by purchasing lost or undeliverable packages in bulk. It then sorts the items to sell either online or in its new retail space. The aim is to reduce consumer waste by ensuring that brand new products are not thrown away unnecessarily.

“Far too many brand-new items end up in landfills due to simple shipping errors,” Smalls owner Andrew Newell said. “We saw an opportunity to extend the life of items while providing discounted goods for the community.”

The 4,000-square-foot store will have more than 10,000 items on the shelves at any given time, with new inventory that rotates weekly. It also has a boutique of more expensive items for sale at below traditional retail prices. Newell said that many of the things he sells are one of a kind or in limited quantities.

“Our customers have told us that shopping in our store is a bit like going on a treasure hunt,” Newell said. “We have such a huge variety of items, and product turnover is often quick. So each trip to our store is often a completely different experience."

Smalls also will support the community by donating a portion of its profits each month to a different Richmond-focused nonprofit.

Smalls is located at 7578 West Broad Street and will be open Monday through Friday from 11 a.m. to 7 p.m. and weekends 10 a.m. to 5 p.m.