Richmond Region Tourism to host ‘I Am Tourism’ virtual training Dec. 10

Richmond Region Tourism will host the third installment of its “I Am Tourism” ambassador workshop on Thursday, Dec. 10 from 9 a.m. 11 a.m. The virtual class— launched in late October — is designed to help participants gain a visitor’s perspective of the region and an understanding of tourism products and offerings.

The Dec. 10 session includes information on the economic impact of tourism as well as an overview of the many attractions, events, and activities in the Richmond region. A virtual tour led by Bill Martin, executive director of The Valentine, will guide the class on a custom tour of some of his favorite places.

“The I Am Tourism program is an exciting opportunity for everyone in our community to become knowledgeable and influential representatives of the region,” said Jack Berry, Richmond Region Tourism CEO and president.

The primary reason people travel to the region is to visit friends and family, according to RRT officials. They designed the I Am Tourism classes to provide an opportunity for residents to become knowledgeable ambassadors when guests visit.

“Richmond’s hospitality industry hasn’t escaped the devastating financial impact of the pandemic, but we’re seeing signs of growth and progress,” Berry said. “The new virtual sessions are an opportunity for the entire community to help the tourism industry and the region’s economic rebound.”

Participants must register for the Dec. 10 class by Dec. 9 at noon.

Since the I Am Tourism program launched in 2015, more than 2,600 Ambassadors have gone through the program. Richmond Region Tourism also creates custom classes for employee engagement activities for local businesses.

For details or to register, visit https://www.visitrichmondva.com/rsvp/?action=details&noredirect=1&eventId=2603.