Table of Contents
Richmond Raceway earned two awards at the 12th Annual NASCAR Drive for Diversity Awards hosted at the NASCAR Hall of Fame in Charlotte, N.C. Track President Dennis Bickmeier accepted the Track Award honoring the organization for its dedication and support for diversity and inclusion. Isaiah Wright also received the Outstanding Intern Award for his work with Richmond during the 2018 NASCAR season.
The raceway earned the Track Award for its work with Virginia State University. The track aligned its marketing efforts to reach the local colleges and universities within its market through on-campus promotions and a pre-race concert with local artists. Students also received real-world work experience at the track through the organization’s intern program and Richmond staff participated in VSU’s annual Communications, Sport & Entertainment Symposium.
“We strive to be a track of inclusion as we know the amazing diverse market we live and work in Richmond, Virginia,” said Richmond President Dennis Bickmeier. “We are honored to be recognized at the NASCAR Drive for Diversity Awards, along with Isaiah Wright and our friends at Virginia State University. We will continue to be an inclusive and diverse organization on and off the track at Richmond Raceway.”
Wright, a member of the 2018 NASCAR Diversity Internship Program and a student at VSU, interned in RR's consumer marketing department during the 2018 NASCAR season. He recruited VSU classmates, fraternity brothers and professors to support the track, and his relationships led to more than 20 students working at RR throughout the season. He is now a graduate student at Old Dominion University.
Industry leaders and personnel across the NASCAR industry were in attendance for the NASCAR Drive for Diversity Awards to honor NASCAR drivers, pit crew members and industry partners and ambassadors for their work promoting diversity and inclusion across the sport.
“There is a shared commitment across the NASCAR industry to champion diversity and inclusion, and the NASCAR Drive for Diversity Awards celebrate the individuals and organizations whose contribution are making a difference,” said Steve Phelps, NASCAR president. “We’re pleased to recognize this year’s award recipients whose efforts and accomplishments are helping drive our sport forward.”
