Publix's Torch icon campaign returns to assist Special Olympics

During that timeframe, customers who visit their local Publix can donate to their state’s Special Olympics athletes. With a donation of as little as $1, customers can receive $25 coupon savings on items from Procter & Gamble brands like Crest, Always, Olay, Old Spice, Gillette, and Pampers. Donations also may be made online at publix.com/torchicon. The Torch Icon Campaign began in 1993 and has raised more than $71 million for Special Olympics athletes.

The money has helped athletes develop their physical and mental wellness, demonstrate courage, and experience the power of sports with their families, friends, and communities.

“Since 2017, when Publix opened the first store in Virginia, their tireless efforts have ensured the success and growth of our partnership and the annual Torch Icon Campaign,” said David Thomason, president of Special Olympics Virginia. “We are so grateful to Publix associates and customers for being such an integral part of the Special Olympics Virginia team.”

“We are honored to support Special Olympics Virginia in showing the world the incredible talents and gifts of its athletes and all people with intellectual disabilities,” said Jared Glover, Publix media relations manager. “The annual Torch Icon Campaign is a highlight of the year for our associates, and we are proud to be part of such an inspiring mission.”