Miyares launches 'Game Over' ad campaign aimed at gun violence prevention
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The “Game Over” ad is part of the Operation Ceasefire, an approach to preventing gun and gang violence launched by Attorney General Jason Miyares in October 2022.
“Gun violence is not a game," Miyares said. "This public awareness campaign will send a strong message to at-risk youth and repeat offenders that if you commit a gun crime in Virginia, it’s game over."
The 30-second ad is intended to educate Virginians on the consequences of carrying an illegal gun. The campaign will run on cable, broadcast, and digital/social media in the Richmond, Norfolk, and Roanoke media markets. Radio ads also will begin airing next week, and the campaign is expected to last through October.
The Operation Ceasefire initiative is a public awareness and media campaign that focuses on prosecuting and preventing gun crimes and also aims to promote group violence intervention strategies and work with local communities to reduce and prevent gun violence.
Visit https://ceasefirevirginia.org to learn more.
