McGeorge Toyota launches online car-buying option

Henrico-based automotive dealership McGeorge Toyota this week announced the creation of its McGeorge @Home program, which allows consumers to search for and purchase vehicles online.

Prospective buyers can schedule test drives of vehicles online, and a McGeorge employee will deliver the vehicle to their home or workplace.

If the customer decides to buy, the employee can appraise a potential trade-in and complete the paperwork process on-site.

“While we’ve always had customers tell us how much easier our buying process is compared to some of our competitors, we realize that people’s time is more precious than ever,” said Bob Farlow, McGeorge Toyota’s general manager. “Our @Home program is a way to help save our customers both time and money, all while making the entire process more efficient for everyone involved.”

The average customer already spends about nine hours researching vehicles online before purchasing, McGeorge officials said. Their new program is designed to streamline the process.

“We want to help make the entire car-buying experience something customers look forward to,” Farlow said. “After all, driving off in a brand-new car is an exciting feeling. We want customers to feel that way all throughout the buying process, not just after they’ve driven off the lot.”