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Lidl will open its fourth Henrico store May 3 at 4700 West Broad Street. The store will open at 8 a.m., immediately after a 7:40 a.m. ribbon-cutting ceremony. It will be the company's sixth store in the Richmond region.

Customers will be able to take advantage of get-them-while-you-can grand opening special offers at the new store.  The first 100 customers to arrive will also receive a wooden coin for a chance to win up to $100 in Lidl gift cards. Shoppers also may sample an array of Lidl’s products and get a complimentary Lidl reusable bag while supplies last. Games, activities, prizes, special deals and giveaways will continue throughout the weekend.

The store will be open from 8 a.m. to 9 p.m. Monday-Sunday.

Lidl operates more than 10,000 stores in 28 countries. It established U.S. headquarters in Arlington County, Virginia in June 2015 and operates stores in six East Coast states.