Kids Run RVA rebrands to Kids On The Move
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Sports Backers has announced a name change for the youth program Kids Run RVA, which has been encouraging kids to adopt an active lifestyle since 2013.
The rebranded program will be known as Kids On The Move, to mark a shift toward encouraging all types of physical activity, rather than emphasizing just running.
Sports Backers’ Kids On The Move program, which aims to show kids that running and exercise can be just as fun and simple as playing, serves more than 2,700 youth yearly. Historically, this has been achieved through initiatives such as before-school and after-school run clubs, but the pandemic triggered a shift to alternative approaches, such as virtual fitness classes.
Kids On The Move run clubs and fitness clubs take place at elementary, middle, and high schools during the school year and are free for all students, removing the barrier of “pay-to-play” in order to participate. Sports Backers provides training and resources to coaches to implement the clubs in the fall and spring semesters.
Local schools are eligible to apply for mini-grants to help establish and maintain running or fitness clubs, or host their own running or fitness event. For students with demonstrated need, Sports Backers also provides team t-shirts, athletic shoes, and free race entries.
For information about Kids On The Move and Sports Backers' youth fitness initiatives, visit sportsbackers.org/program/kids-on-the-move.
