Henrico Police unveil new logo 

The Henrico County Police Division has unveiled a new logo. As part of the second phase of the Division’s rebrand initiative, the new logo was developed by an internal workgroup of civilian, sworn and 911 staff, who spent months in discussion and design before presenting the revised logo to division and county leaders for feedback and approval.

The group's goal was to create a logo that division members and the community would find meaningful, representative and engaging, according to officials. A circle was used to symbolize a sense of wholeness and harmony amongst police and community. The logo’s font reflects tradition, respect and honor, and the color scheme of blue and gold complements many of the division’s existing assets such as patrol vehicles and uniforms.

A modernized silhouette portraying Pocahontas was used to honor the connection to Henrico County, which depicts Pocahontas on its seal. It's designed to serve as a symbol of ongoing efforts to unify and honor the diversity of the community, police officials said in a statement. Decorative badges are used to represent sworn police officers, and a discreet phone headset – designed to look like a wisp of hair so as to not compromise the historical integrity of Pocahontas – represents 911 public safety dispatchers.

“Our goal is to create a consistent experience across the board,” said Office of Public Affairs Coordinator Laura Beck, who led the workgroup through each rebrand phase. “Whether you’re reading a brochure, being given an officer’s business card with your incident number, interacting on social media, talking to a recruiter, or receiving one of the Division’s many services – a consistent experience is an important component of Henrico Police’s overall brand and affects public trust, perception and engagement.”

The new Henrico Police logo will be rolled out over time. The community will start to see the logo on the division’s social media pages, online, at community walks and events, and in community services and recruitment materials. There are no plans to outfit police vehicles with the logo at this time, though division officials are planning to consider ways to incorporate it on its vehicles in the future.