Henrico-based Sonabank changing its name
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Henrico-based Sonabank is changing its name to Primis Bank, effective March 31. Its parent company will change its name from Southern National Bancorp of Virginia to Primis Financial Corp.
The company is publicly traded on the NASDAQ, and its ticker symbol will change from SONA to FRST March 31.
“We are excited about our new brand and our new name.,” said President and CEO Dennis J. Zember, Jr. “We have been building a culture here for some time that values hard work and attention to our customers’ needs.”
Customers should expect no change with their relationship managers and all of their checks, debit and credit cards, as well as other products and services will experience no change. The bank recently began a 24-hour customer service desk staffed by local employees and an option through which customers can text the CEO with questions or comments.
