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Freeman HS narrows options for new nickname, mascot to 4

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Freeman High School officials have narrowed the choices for a new nickname and mascot to four.

The school eliminated its “Rebels” nickname in August and has been working with members of the school community and VCU’s Brandcenter to develop new options.

The finalists are:
• Mavericks;
• Trailblazers
• Pioneers;
• United.

The aim was to find a nickname and mascot that represents the school's core values of family, pride, excellence, intensity, diversity, community, independence, tradition and leadership, according to school officials.

In an email to the Douglas Freeman community, principal John Marshall said, "Each name on the short list was generated by a community member and, in different ways, fit the criteria that our community and students said we were looking for in our new moniker: an enduring connection, a collective identity, purposeful and forward movement, retaining the independent spirit of our old name, and being unique yet timeless."

Members of the DSF community will be receiving emails with details about how to share feedback about the names. A group of student leaders will then make a decision and announce the new nickname the week of Nov. 9.