BBB issues warning about alleged Glen Allen company Sneakfoot

The Better Business Bureau has issued a warning about a footwear company that claims to be located in Glen Allen but in reality appears only to be using the address of a UPS Store there.

The BBB has received more than 7,000 inquiries and more than 450 consumer complaints about Sneakfoot.com, a website that claims to be an “independent reseller” of name brand products ranging from shoes to apparel. Those complaints allege that consumers have made purchases from the company but have not received their merchandise or a refund.

The vast majority of complaints are from California, New York, Florida, Virginia, Texas, Washington, Tennessee and Pennsylvania, but almost every state has a customer impacted, according to the BBB.

The company shows only an address at 9962 Brook Road, #808 in Glen Allen on its website, but that is the address of a location of The UPS Store where it receives correspondence.

The website claims to be registered in Canada with European headquarters in Ireland.

One complainant reported to BBB, “I ordered a pair of shoes a couple months ago but I haven't received them and they don't respond to my emails anymore asking for a refund on my order.”

Another consumer reported, “I’ve emailed, texting, tried calling and DMing this company. I reached out MULTIPLE times. They need to refund my money and take their website down. It’s been a month and they never responded or anything.”

Barry Moore, the president and CEO of the BBB serving Central Virginia, warned consumers about making internet purchases with companies that may not be legitimate.

"The internet is a two-edged sword: Great to communicate and learn, and great to swindle and cheat,” he said. “You must research, research, research, especially if you've been approached unsolicited. Failure to do so too often ends up in being scammed," Moore added.

How can consumers be certain the websites where they shop are legitimate?

The BBB offers these tips:

• Be a savvy shopper. When shopping online, be sure to take your time and read the fine print before submitting your order. Look for the return policy; although many online orders can be returned for a full refund, others have restocking fees. Some items cannot be returned; know before you buy.

• Beware of too-good-to-be-true deals. Offers on websites and in unsolicited emails may offer free or very low prices on hard-to-find items. There may be hidden costs, or your purchase may sign you up for a monthly charge. Look for and read the fine print.

• Shop with a credit card. In case of a fraudulent transaction, a credit card provides additional protections; it’s easier to dispute charges that you didn’t approve or to get your money back if there is a problem. Debit cards, prepaid cards or gift cards don’t have the same protections as a credit card.

• Keep documentation of your order. Save a copy of the confirmation page or email confirmation until you receive the item and are satisfied. Be sure to know and understand the return policy and keep this documented with your purchase records.

• Check the company's profile on BBB.org. Look to see if they have a pattern of complaints or negative reviews.