ABC launches text notifications for limited availability drops
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As of Sept. 12, Virginians have a new option to learn when high-demand bourbons and other spirits are available for sale.
Virginia Alcoholic Beverage Control Authority has introduced text notifications for limited availability product drops. Customers can sign up for drop notifications by texting the keyword DROPS to 80424. Users will have to attest they are 21 years of age or older.
Spirited Virginia email notifications for limited availability product drops will continue. However, beginning Oct. 15, limited availability product drops no longer will be posted to Spirited Virginia’s social media platforms (Facebook and Instagram).
Virginia ABC instituted the drop system in April 2022 to create an equitable system for distributing dozens of spirits (predominantly bourbon) for which demand exceeded supply. Timing and stores selected for drops are randomized to discourage people from lining up in or around stores.
All limited availability products are one per customer per day, which helps more customers access them. Virginia ABC also sells rare spirits through online lotteries and during in-store barrel pick events.
